Former WWE Star Rebrands YouTube Channel After Departing The Company

WWE

A former WWE star has rebranded their popular YouTube channel after departing the company in July.

On July 5, it was confirmed that Sheamus had departed WWE after almost 20 years in the company.

Having reportedly turned down a new restructured contract, Sheamus entered free agency as soon as his prior deal expired, and fans are eagerly awaiting what his next move in wrestling will be.

While we await an update on that front, one question regarding the former four-time WWE world champion has now been cleared up, as Sheamus’ plans for his popular YouTube channel have been revealed.

As can be seen below, the channel formerly known as Celtic Warrior Workouts has now been renamed and rebranded to S. Farrelly Workouts – with S. Farrelly being the name he’s used on his social platforms since his WWE exit – in reference to his real name Stephen Farrelly.

The rebrand has also come with a new logo, but one thing that hasn’t changed is the channel’s ‘Brave Change’ slogan, which features on the header of the channel, as well as on Sheamus’ Instagram post announcing the reboot.

Sheamus began Celtic Warrior Workouts in October 2017, with the channel typically seeing the Irishman pair himself with other names on the WWE roster and attempt to do a specially themed workout of his guest’s choosing.

The first episode featured his former tag team partner Cesaro (Claudio Castagnoli) and WWE Hall of Famer Kurt Angle as guests, with almost every notable name on the roster over the past decade going on to appear on the show, including John Cena, Randy Orton, Charlotte Flair, CM Punk, as well as athletes outside of wrestling such as UFC’s Michael Chandler and Philadelphia Eagles offensive tackle Lane Johnson.

Sheamus has yet to confirm what his specific plans for S. Farrelly Workouts are, and what guests we can expect on the show if it follows a similar format to Celtic Warrior Workouts.

The Future Of WWE’s Other 2026 YouTube Casualty: UpUpDownDown

Sheamus is not the only WWE name with a prominent YouTube channel to exit the company in recent months, as Xavier Woods and Kofi Kingston’s departure in May also sees WWE lose the creative force behind it’s popular UpUpDownDown gaming channel.

Woods began UpUpDownDown in June 2015, with the channel featuring he and a rotating cast of WWE stars playing video games, host and stage events and tournaments, as well as play a big role in promoting each new instalment of the WWE 2K video game series.

It was reported after Woods’ WWE exit that the company were looking to potentially retain him on a contract exclusively for UpUpDownDown, however, those negotiations have seemingly not gone anywhere based on the channel’s lack of uploads since April.

Despite all of Woods’ work on UpUpDownDown it is WWE who owns the channel, so The New Day star, unlike Sheamus, would likely not be able to retain it without some kind of agreement with his former employer.

With Woods and Kingston seemingly on their way to AEW, this is perhaps unlikely without a culling of all WWE related content on the channel, so Woods may have to start up his own new endeavor, or turn his efforts to AEW’s own gaming channel AEW Games – which clearly takes some inspiration from what Woods built with UpUpDownDown.

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• youtube
• Celtic Warrior Workouts
• S Farrelly
• wwe
• Sheamus

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