TNA Wrestling Announces New Partnership With ‘Custom Storyline’

TNA

TNA Wrestling has announced a new collaboration which will see a new business partner involved with a custom storyline.

The promotion is now partnering with DUDE Wipes, with TNA announcing that the DUDE Wipes mascot, “Deuce”, will be part of a “custom TNA storyline through exclusive backstage segments, match walkouts, ringside appearances and original digital content.”

The partnership will also see Deuce appear at the TNA Lockdown event on August 23, with “full integration” to debut during the September 25 live event in San Antonio.

TNA Wrestling shared the following on its official site:

TNA Wrestling today confirmed a new partnership with DUDE Wipes, the fast-growing personal care brand, bringing the brand directly into the action through an innovative, entertainment-driven fan activation. The collaboration will feature a custom integration built around one episode of TNA’s flagship weekly TV show, Thursday Night iMPACT! on AMC, blending live event experiences, original content and fan engagement into a seamless campaign.

The partnership centers around DUDE Wipes’ mascot, Deuce, becoming part of a custom TNA storyline through exclusive backstage segments, match walkouts, ringside appearances and original digital content. Fans attending the event will enjoy product sampling, an interactive concourse activation and opportunities to engage with the DUDE Wipes brand through contests, photo experiences and exclusive giveaways.

TNA and DUDE Wipes will collaborate on a recurring short-form digital content series that gives fans a behind-the-scenes look at TNA wrestlers in a fun and authentic way, extending the partnership across TNA’s social media platforms.

“The TNA Wrestling-DUDE Wipes partnership reflects TNA’s continued commitment to developing creative sponsorship opportunities that go beyond traditional advertising, connecting brands with one of the most passionate fan bases in sports entertainment through immersive storytelling and memorable live experiences,” said TNA Wrestling President Carlos Silva.

The TNA-DUDE Wipes partnership will include an appearance by DUDE Wipes’ mascot, Deuce, at the TNA Lockdown showcase event on Sunday, August 23 in Chicago.

“When TNA said they wanted to put our mascot Deuce in the middle of the action, we didn’t need much convincing,” said Ryan Meegan, Co-Founder and CMO of DUDE Wipes. “Wrestling doesn’t take itself too seriously, and neither do we. This partnership gives us the chance to create genuinely entertaining moments for fans, both in the arena and online, while introducing DUDE Wipes to a new audience.”

Following Deuce’s appearance at TNA Lockdown in Chicago on August 23 to film exclusive content, the full integration will debut during TNA’s San Antonio live event on Friday, September 25, with the featured episode from that night airing later.

“We’re excited about this partnership and looking forward to bringing these ideas to life. This is the start of something fun, and we’re excited about the opportunity to continue building for the future,” Silva said.

TNA has made a number of changes to its backstage and talent rosters recently. An update has emerged on talks between former WWE SmackDown co-head writer Road Dogg Brian James, click here to read more.

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• TNA
• storyline
• partnership

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