AEW Files Trademark Application For ‘Brawl In The Ballpark’ Ahead Of First-Ever MLB Post-Game Event

Published: 8 minutes ago by Dave Adamson | Last Updated: 1 minute ago by Dave Adamson

Dave has been a website writer for WrestleTalk since October 2022, having previously written for Den of Geek, among a number of wrestling, movie and television-related sites. Dave has been around the independent wrestling scene for more than a decade, including behind-the-scenes.

AEW

AEW has filed a new trademark application ahead of their upcoming ‘Brawl in the Ballpark’ event, which takes place on July 10.

Following on from the golf-themed Fairway to Hell special of AEW Collision, which brought an hour-long golf-themed special to television on May 9, Brawl in the Ballpark will see a first-time ever crossover with Major League Baseball on July 10.

A recent filing with the USPTO confirmed that AEW was seeking to trademark the term “BRAWL IN THE BALLPARK”, with the application under Serial Number “99834579” cover:

“IC 041: Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events.”

AEW would also confirm the plans in a press release, noting that the Minneosta Twins and All Elite Wrestling are crossing over for a first-ever MLB post-game event, with the statement reading:

MINNEAPOLIS-ST. PAUL, MN – For the first time ever, a Major League Baseball game and All Elite Wrestling (AEW) are teaming up, as the Minnesota Twins and AEW today announced Brawl in the Ballpark — a high-octane postgame event on Friday, July 10 at Target Field. Brawl admission is free with a ticket to that night’s 7:10 p.m. CT Twins vs. Los Angeles Angels game (available at twins.com/tickets). Limited special ticket packages — including an exclusive Twins/AEW Lucha mask hat and VIP ringside access — are on sale now at twins.com/brawl.

Featuring stars from All Elite Wrestling (AEW) and Ring of Honor (ROH), Brawl in the Ballpark will begin shortly after the Twins-Angels game concludes and will last approximately 75 minutes. The Brawl will take place in a specially constructed wrestling ring located inside Target Field’s Gate 34 area.

“We’re excited to partner with AEW to bring a one-of-a-kind night to Target Field on July 10,” said club Executive Vice President, Chief Revenue Officer Sean Moore. “This collaboration is part of our ongoing efforts to create memorable, fan-first experiences that give people even more reasons to enjoy a visit to our ballpark.”

“We are thrilled for AEW to team with the Minnesota Twins for Brawl in the Ballpark on Friday, July 10 at Target Field,” said AEW CEO, GM and Head of Creative Tony Khan. “The event will mark another unforgettable night of All Elite Wrestling action in an incredible location, and we look forward to showcasing AEW to all Minnesota Twins fans.”

Mainstream Sports Brings New Attention To Professional Wrestling

Whether it’s Tom Brady calling the idea of WWE stars being athletes “cute” or an event such as Brawl in the Ballpark taking place after an MLB game, mainstream sports bring attention to professional wrestling when such a crossover happens.

Even Danhausen has got in on the action recently, with his curse on the Cleveland Cavaliers seeing their recent NBA Eastern Conference Finals game affected and AEW Swerve Strickland making a comment on the result.

WWE and AEW have courted mainstream sports stars previously, with a variety of results over the years, but one thing is for sure, it brings greater media attention to their respective products, particularly if it builds to a pay-per-view (or Premium Live Event).

This isn’t the first time that AEW has entered a baseball-related partnership, either. Over the summer of last year, All Elite Wrestling partnered with the American Association of Professional Baseball, with stars appearing at stadium games.

AEW and NFL previously launched a range of licensed lucha masks as part of their partnership, showing that many mainstream sports can find a fit into the world of professional wrestling.

In 1999 and 2019, WWE ran Halftime Heat, counterprogramming the halftime show at the respective year’s Super Bowl. One can only imagine a bold push to make such an event legitimate in the near future